Subscribe to the Enews
Chinese
Register | Member Login |

MANAGEMENT

Position:List of Measures»Transport Control-Public and non-motorized transportation»Conduct Public Outreach & Education

Transport Control
Conduct Public Outreach & Education
Source Category Pollutants Related Authorities Cost Summary
Transport Control-Public and non-motorized transportation Key ozone precursors, ROG and NOx, PM, air toxics and greenhouse gases Local governments, Department of Transportation, schools, media outlets TBD This measure will encourage residents to make choices that benefit air quality by educating the public about the health effects of air pollution and the air quality benefits o f choosing transportation modes that reduce motor vehicle use.
Purpose

This measure will reduce emissions of the key ozone precursors, ROG and NOx, by educating the public about air quality and encourage residents, employers and local governments to make choices that have a positive effect on air quality, particularly regarding transportation and consumer activities. In addition, the measure will reduce emissions of particulate matter, air toxics and greenhouse gases.

Background

Public education and outreach are an important part of the overall strategy to reduce motor vehicle travel and emissions. The government encourages the public to take direct action to reduce emissions and improve air quality. Efforts to reduce vehicle travel, particularly on days with air alerts, can help avoid exceedances of standards.

Expected Results

Emission Reduction In addition to the pollutants shown above, this measure will reduce emissions of the following pollutants by less than 0.01 tons per day: NH3 (ammonia), benzene, 1,3butadiene, formaldehyde, and acetaldehyde. Exposure Reduction This measure will reduce region‐wide population exposure to air pollutants based on the estimated reduction in emissions. Co‐benefits This measure raises the awareness of the public about the causes of and solutions to the air pollution problem. People who choose to change their travel or other behaviors in response to a voluntary request for a STA Alert may reduce vehicle use or change other polluting activity on a regular basis, as advocated in the STA Every Day and TCAC programs. Emission Reduction Trade‐offs: None identified.

Related Authorities

Local governments, Department of Transportation, schools, media outlets, and businesses are encouraged to participate in the campaign

Implementation Action

Phase 1 (2012)  MTC and BAAQMD to implement outreach component of Transportation Climate Action Campaign ($10 million).  BAAQMD to implement Spare the Air Every Day Campaign including STA Alerts, employer program, community resources team, and youth programs ($6 million). Phase 2 (2020)  MTC and BAAQMD to continue implementing outreach component of Transportation Climate Action Campaign ($TBD).  BAAQMD to continue implementing Spare the Air Every Day Campaign including STA Alerts, employer program, community resources team, and youth programs ($16million).

Cost

Phase 1: $13 million Phase 2: $16 million

Monitoring Mechanisms

BAAQMD will continue to conduct surveys of travel behavior in response to STA Alerts, possibly expanding this activity to include STA Every Day and the TCAC programs.

Sources

1. MTC’s Transportation 2035 Plan: http://www.mtc.ca.gov/planning/2035_plan 2. BAAQMD’s Spare the Air Program: http://www.sparetheair.org/