While the world is threatened by the rapid development of 2019-nCoV epidemic with tremendous losses on health, social and economic growth in 2020, people started to concern and ponder more about the way how human could live harmoniously with nature and other creatures on this planet. Scientific development and technology innovations should contribute to the reaching the utmost goal of sustainable development for the whole human race. However, there is very insufficient attention and support focusing on technologies which could shape a cleaner future for us and the generations to come. To encourage green innovation and accelerate achieving of the UN Sustainable Development Goals, the World Intellectual Property Organization (WIPO) chose “Innovation for a Green Future” as the theme of 2020 World IP Day.
Battling against pollution, China is in great need for advanced clean technologies, and has become the world largest market for green technologies, which brings great commercial opportunity for international technology owners and green investors. The sheer scale of the challenges in China provides companies with fertile testing grounds for the large-scale deployment and scaling up of technologies that can broaden the opportunities for new innovations. Driven by this market, China’s environmental and energy industries have huge developmental potential. Technology innovations appear in an endless stream and some of them have been at the forefront of the world. However, compared with other technical fields, environmental companies’ awareness of Intellectual Property (IP) to some extent is too weak to attach much weight to IP, particularly, the patent qualities and strategic layout are relatively weak in general. A large amount of companies in this sector, especially medium and small enterprises, cannot effectively utilize IP to protect their own innovative products and solutions, enhance corporate value and intensify commercial competition.
In order to raise the awareness of IP for green innovators, investors,startups, and other stakeholders, the BCAA, as one partner of WIPO GREEN Initiative (a public-private partnership launched by WIPO in 2013), is in collaboration with the WIPO Office in China, Beijing Municipal IntellectualProperty Office, and other partners to organize a series of training activities under the topic of “Innovation for a Green Future”. The first training eventwas organized on 26th April, with a special focus on the PCT system and IP strategy.
With support from UNDP, China Association of Environmental Protection Industry and other partners, the organizers plan to hold the second online training event on July 30, 2020, focusingon the Madrid System for the International Registration of Trademarks in the international intellectual property system, as well as the technology and intellectual property status and outlook of the hydrogen fuel cell technologies.
The Madrid System provides a mechanism whereby a trademark owner who has an existing trademark application or registration (known as the 'basic application' or 'basic registration') in a member jurisdiction may obtain an 'international registration' for their trademark from the WIPO. The trademark owner may then extend the protection afforded to the international registration to one or more member jurisdictions, a process known as 'designation'. A useful feature of the Madrid System is that this protection may generally be extended to additional jurisdictions at any time, such that international trade mark protection can be extended to new jurisdictions which subsequently join Madrid, or to such other jurisdictions as the trade mark owner may choose.
In recent years, fuel cells have received frequent policy attention, and the "Ten Cities, Thousands of Vehicles" plan for hydrogen energy vehicles is also coming soon. With the advancement of the fuel cell industry and the development of energy storage technology with hydrogen energy as the core, hydrogen as a key energy gas to communicate the three major areas of transportation, power generation and energy storage. The market value is expected to exceed one trillion in 2030. Since 2003, the United Nations Development Program has done a lot of work in promoting the commercial application of fuel cell vehicles in China, and has established pilots in several cities. At present, in the hydrogen energy industry, some technologies in my country are already in an international leading position, such as photocatalysis and biomass hydrogen production. However, the gap between hydrogen storage and hydrogen station construction is still far from the international advanced level. This topical training will focus on the following points and systematically explain the current status and future prospects of hydrogen energy and fuel cells.
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